It was all glitz and glamour when MUNCH IT, A tasty and crunchy proudly Nigerian corn snack brand, manufactured by KelloggTolaram LFTZ Enterprise went all out to demonstrate its unwavering contribution to the development of the Nigerian Music/Entertainment industry through its sponsorship of the 14th edition of the Headies Awards which held in Lagos.
The Headies Award, an African replica of the American Grammy Awards, was inaugurated 14 years ago to reward and recognise the nation’s music icons, who have, through their individual efforts, contributed to the growth of Nigeria’s entertainment industry.
The prestigious award event which held at the Eko Hotel Convention Centre, Lagos, kicked off with a red carpet at 5 pm and at 8 pm for the Main Event ceremony and performances till 11 pm. And while at it, Munch It engaged the celebrities and audience present treating them to the irresistible taste of MUNCH IT available in 4 variants: Sweet surprises, Sour Cream & Onion, Classic and Cheesy Stix.
At the experiential section, guests were seen to come in for some pictures, and fun games at the bright yellow, well illuminated, MUNCH IT corner, set up alongside other partnering brands.
One of the major highlights of the event was when the brand Manager, Omotunde Bamigbaiye came up the stage and presented the award for the Best Street Hop Artiste to Mayorkun, ‘’Song title – Geng’’ who emerged as the winner among other nominees in its category like Olamide, IVD & Zlatan, Rudeboy, Reminisce, Naira Marley & Young john.
According to the Headies organizers, Munch It has demonstrated selfless connection with Music and has been consistent in linking Music occasions with its TA through sponsorship, and partnerships.
The Night remained a very remarkable experience, savouring superstar appearances, and electrifying performances.
It was indeed Nonstop Munch, and Nonstop fun for everyone.s “The 14th Headies! It’s time to Xplore!”